Bringing Store ratings on Search to more countries

Wednesday, October 9, 2024

When shopping online, feedback from other customers can help shoppers make a decision about where to buy — and store reviews can help give shoppers added confidence. Reviews can showcase feedback about your product quality, shipping, customer service, returns and exchanges — all of which can influence prospective shoppers.

Google's Store Ratings have been helping US merchants highlight the high quality experiences other shoppers have had right from Search, and we're now bringing store ratings to English-language shopping searches in Australia, Canada, India and the United Kingdom.

How store ratings can appear on Search results

Store ratings can be found in shopping search results, such as those for a selection of products (like "Summer dress"). By clicking on your store rating in search results, shoppers can access detailed information about your business, including reviews, shipping, return policies, and more. This helps them make informed purchasing decisions.

How merchants can participate in store ratings

If you're a merchant serving these countries and don't already have store ratings enabled, you can participate in a free Google Customer Review program or gather reviews on various independent review websites. If you already participate in either of these, your relevant results are already eligible to appear with a store rating.

If you have any questions or concerns, reach out to us in the Google Search Central Community or on LinkedIn.

Posted by Aparna Mohan, Product Manager — Google Shopping