A new resource for optimizing for generative AI in Google Search

Friday, May 15, 2026

As people increasingly gravitate to generative AI experiences and find information in new ways, we're publishing a new resource to help website owners, SEOs, and developers understand how to optimize their content for appearance in generative AI features in Search, and in turn Google Search overall.

In the new guide, optimizing your website for generative AI features on Google Search, you'll find:

• Guidance on the importance of providing valuable, unique, non-commodity content
• Tips about providing local, shopping, image, and video content
• Mythbusting common "AEO/GEO" misconceptions
• Initial guidance related to AI agents, a quickly emerging and evolving space
• Information about why SEO best practices remain relevant and foundational to success with our generative AI features

We hope this guide provides more clarity to help you continue to create great content that reaches your audience effectively through Google Search. As always, if you have any feedback, share your comments on LinkedIn or post in the Google Search Central Community.

Posted by John Mueller, Google Search