ENFounder
Practical experience spanning business websites, online marketing, software development, industry communities, ecommerce and business management.
2002–2005: Early career and the internet industry
Entered the workforce in 2002. Worked in business website and online marketing sales from 2003 to 2005, ranking first in sales at the company.
2005–2017: Development and website operations
Moved into programming, technical development and pet website operations, including management of a technical team of approximately 10 people.
2015–2018: Industry platform operations
Served as operations director and executive general manager at Zhuewang, managing approximately 50 people. According to the supplied biography, advertising business grew from 100,000 to 6 million and daily website IP traffic from 5,000 to 100,000. Work included an industry community and a highly engaged app; Zhuyitong marketplace annual sales exceeded RMB 100 million.
From 2016: Entrepreneurship and supply chains
Formally started a business in 2016, founding Zhuke and Shewuyou and developing related businesses and platforms. According to the supplied biography, the team reached approximately 100 people and annual sales exceeded RMB 50 million. During 2017–2018, a warehouse of approximately 2,000 square meters and two factories were established to support direct retail and the development and production of livestock equipment and consumables.
2019–2022: Ecommerce expansion
Operated a portfolio including 4 Tmall stores, 3 JD stores, 20 Taobao stores and more than 40 Pinduoduo stores.
2024: Goals for a new stage
The goals set at that time were to build a new team of 100 people, open 100 stores and reach RMB 100 million in sales within three years, with an expectation of RMB 20 million in 2024. These were plans, not a statement of achieved results.
2026: New business directions
Started new brands and business directions including Mujingtong, Zhijingtong and Global Livestock Network, with websites covering industry resources, tools, management systems and learning.