Alibaba International Operations

Consultative Guidance for Independent Websites

Published 2026-10-17 · Updated 2026-10-17

1, Business Overview

Based on several past cases of independent websites built from scratch to tens of millions of RMB in annual sales, this service breaks down the various stages and processes involved in successfully operating an independent website. These include product selection analysis and industry research, website setup and optimization, ad placement and traffic acquisition, website operations, payments, logistics (including overseas warehouses), customer service, and 7 other areas. It comprehensively improves expertise in independent website operations, increases the likelihood of success for independent website projects, drives growth in performance and profits, and enhances the professional capabilities of independent website teams.

2, Customer Types for the Service

(1) Beginners: 80%, with no independent website staff in place, starting an independent website with no or almost no prior experience. Comprehensive training, day-to-day guidance, and follow-up are required.
(2) Established businesses: 20%, with an existing independent website team and current annual website sales ranging from several hundred thousand to several million US dollars. They seek business growth, cost reduction and efficiency improvement, and team development. An in-depth analysis of the project’s current status, the team’s current status, and industry conditions is required to identify and progressively resolve the project’s core issues, while improving team members’ skills and understanding.

3, Guidance Program Includes:

(1) Project diagnosis and solutions: Conduct an overall assessment of the project, independent website, and team; develop a guidance and execution plan; explain the plan; and help the team develop an implementation plan;
(2) Day-to-day planning, coaching, and follow-up: Set daily plans based on the proposed solution, follow up daily on the implementation and results of planned tasks, and provide necessary coaching and course correction. Provide training on prominent issues (including one-on-one training, public topic-based training, and online training/live streams).
(3) In-person one-on-one coaching: Clients in Shenzhen receive on-site service at least once a month; clients outside Shenzhen receive on-site service at least once every three months (value: 5,000/month).
(4) Two-day in-person intensive training: Attend the two-day intensive training organized by Shenzhen Tuopu. 5 participant places are provided per year, with a maximum of 2 participants per session (value: 20,000/year).

4, Service Period and Fees:

(1) Service period: Expected to be at least 6 months. The service can be provided for 12 months or on a long-term basis. Renewing upon expiry allows you to retain the original price (market prices may increase later).
(2) Expected service outcomes:
A. Beginners: Launch the project from scratch and achieve a certain level of sales, while providing personnel with a certain level of skills
B. Established businesses: Break down targets and implement them, achieve targets effectively, establish a clear path to achieving future targets, and substantially improve team skills
(3) Service fees:
A. Beginners: A 6-month guidance period. Depending on the complexity of the project and its target requirements, the fee ranges from 9 to 12 ten thousand yuan and can be paid in two installments.
B. Established businesses: A 6-month guidance period. Depending on the complexity of the project and its target requirements, the fee ranges from 12 to 18 ten thousand yuan and can be paid in two installments.

For details, please refer to the relevant document. Please see:Consultative Guidance for Independent Websites

For inquiries, please contact Shenzhen Tuopu on WeChat:
shenzhentuopu