Amazon

How Can a New Amazon Store Follow Other Sellers? How Can You Create a Listing to Follow Your Own Product?

Published 2026-10-17 · Updated 2026-10-17

On Amazon, following other sellers is a common operating strategy. For new stores in particular, it can provide a quick way to enter the market and increase sales. However, following other sellers is not simply a matter of “copying and pasting”; it requires strict compliance with rules, careful product selection, and a well-planned strategy.

I. How Can a New Amazon Store Follow Other Sellers?

The steps and points to note when a new Amazon store follows other sellers are as follows:

1, Choose suitable products to follow:

Product reviews: Choose products with good reviews and high sales, as this increases the likelihood of success.

Products without patents: Make sure the products you follow are not covered by relevant patents to avoid legal issues.

Level of competition: Choose products with relatively little competition, as this can make it easier to earn a profit.

2, Understand the models and risks of following other sellers:

Cross-marketplace following: Sell the same product simultaneously on Amazon websites in different countries or regions. This requires understanding the legal requirements and logistics arrangements in each market.

Direct following: Select an existing product to follow on the same marketplace. This requires understanding the competitive landscape and price fluctuations.

Trademark status: Choose an appropriate method of following based on the product’s trademark status (whitelist, TM mark, dead mark, or R mark). R marks carry the highest risk and require caution.

3, Use tools to support decision-making:

Product research tools: For example, Jungle Scout helps identify best-selling products and opportunities to follow other sellers.

Price monitoring tools: For example, Keepa provides historical pricing and sales ranking data to help monitor market trends for competing products.

Market data analysis tools: For example, AMZScout provides keyword analysis, profit calculations, and market data to support the development of a strategy for following other sellers.

All-in-one toolkits: For example, Helium10, which includes features such as keyword research, product tracking, and listing optimization to increase product visibility.

II. How Can You Create a Listing to Follow Your Own Product?

You can create a listing to follow your own product on Amazon by following these steps:

1, Log in to your Amazon seller account: Log in to your Amazon seller account and go to Seller Central.

2, Find the product you want to follow: Search Amazon and find a product that is exactly the same as the one you sell. Make sure its brand, model, features, and other details match the product you want to sell.

3, Get the ASIN: On the product detail page, press Ctrl+F on your keyboard, search for “ASIN” to jump to the relevant section, and copy the ASIN. An ASIN is a unique identifier assigned by Amazon to each product.

4, Add a product: In Seller Central, select “Add a Product” under the “Inventory” menu. Search using the ASIN you obtained earlier.

5, Enter product information: Based on the search results, enter relevant product information, such as price, inventory, and shipping method. Make sure all required fields marked with an asterisk (*) are completed.

6, Save and finish: After entering the product information, click the “Save and finish” button. Wait a few minutes, then refresh the customer-facing page to check whether the listing was successfully added. If successful, your product will appear in the “Other sellers” section of the original product page.

Following other sellers is an important way for new Amazon stores to enter the market quickly. However, the process requires strict compliance with platform rules, careful product selection, and a focus on optimizing your strategy. With a well-planned approach, a new store can secure a place in a highly competitive market and achieve a win-win outcome for sales and brand growth.