How to Analyze Competitors on AliExpress? How to Grow a New AliExpress Store

In e-commerce, especially on international B2C platforms like AliExpress, understanding and analyzing competitors is crucial. This can not only help us identify market gaps but also teach us effective marketing strategies and product optimization methods. How can we analyze competitors on AliExpress? Below, I will explain this in detail.

1. Understand Your Competitors

We need to identify who our competitors are.On AliExpress, competitors may be stores selling similar products or stores ranking highly in the same category.

How to Find Competitors?

• Keyword Search:Enter keywords in the AliExpress search box and check the stores ranking highly in the search results.
• Industry CategoriesHow to Analyze Competitors on AliExpress:Find relevant categories for your industry and check the popular stores within those categories.
• Data Tools:Use third-party data tools, such as "Sumaitong Zhushou" and "Dianpu Zhentan", to gain a more comprehensive understanding of competitors.

2. Analyze Competitors' Products

Products are at the core of e-commerce, and analyzing competitors' products is crucial.Here are some methods for analyzing products:

How to Obtain This Information?

• Direct Viewing:View product detail pages directly in AliExpress stores.
• Third-Party Tools:Use tools such as "Chanpin Zhentan" and "Dianpu Zhentan" to obtain product information from multiple stores in bulk.

3. Analyze Competitors' Marketing Strategies

Marketing strategies are an important factor affecting store traffic and conversion rates.Here are some methods for analyzing marketing strategies:

How to Obtain This Information?

• Direct Viewing:View advertisements, promotional campaigns, store designs, etc., in AliExpress stores.
• Third-Party Tools:Use tools such as "Dianpu Zhentan" and "Guanggao Zhentan" to obtain marketing information from multiple stores in bulk.

4. Summarize and Learn

After analyzing competitors, we need to summarize their strengths and weaknesses and learn from their successful experiences.Here are some methods for summarizing and learning:

• Strengths:Summarize competitors' strengths and use them as areas for improvement in your own store.
• Weaknesses:Summarize competitors' weaknesses and use them to create differentiating advantages for your own store.
• Learning:Learn from competitors' successful experiences and apply them to your own store.

5. Recommended Tools

Here are some commonly used AliExpress data analysis tools:

Analyzing competitors on AliExpress can help us identify market gaps and learn effective marketing strategies and product optimization methods. Through the methods above, we can gain a comprehensive understanding of competitors and stand out in a highly competitive market. We hope this article is helpful to everyone!

How to View and Analyze Competitor Data on AliExpress

Running an AliExpress store is not easy. Every day, we need to upload products and handle shipping, and we also need to know how to obtain industry data. There are many competitors on AliExpress. As AliExpress sellers, how can we view competitor data?

Specific competitor data on AliExpress can be viewed under AliExpress Data Insights - Transaction Overview - Fluctuations.

We analyze competitors from the following perspectives.

1. Determine whether their products are exactly the same as those we sell, and identify our own advantages by comparing different selling points;

2. Compare all types of product information, including main images, detail pages, attributes, and titles, and try to do better than the competitor wherever possible (doing better here means building on what they offer to address additional customer needs);

3. Analyze their AliExpress Express keywords. Based on the positions they obtain through keyword bidding, we can also target those positions as a competitive tactic.

Analyzing AliExpress store data can provide store operators with a basis for making the most accurate decisions. By analyzing data such as the store's search click-through rate, conversion rate, and number of favorites, we can determine whether current operational decisions are appropriate. If not, we need to promptly adjust and optimize our operational strategies to increase exposure for our store's products.

Sellers can look at the main shipping channels used for competing products. If we

want to sell this product, can we offer free shipping to most countries, or do we have an advantage in shipping costs? Reviews can tell us which countries this product is most popular in.

We can also see from reviews which shipping methods customers generally choose most often and whether they have any complaints about shipping, such as slow delivery or a high rate of lost packages. We can optimize our own shipping arrangements and develop our marketing plans accordingly.

AliExpress data analysis is an essential job skill for AliExpress store operators. The exact meaning of any data can only be understood within a specific business context. Therefore, we must take actual circumstances into account and use multiple data collection tools for analysis.

How Beginners Can Quickly Get Started in Cross-Border E-Commerce

1., Product Analysis

Based on the products you currently have, analyze whether a product is a hot seller, how its price, quality, and level of competition compare with similar products, which platform it is suitable for, and whether it carries any infringement risks.

Understand the product's weight, body weight, and dimensions, estimate shipping costs, and assess whether the profit from selling it would be considerable. If shipping costs are too high and the product itself is of low value, you should decide against selling it.

2. Platform Analysis

Platforms with relatively large numbers of sellers include Amazon, eBay, and AliExpress.

Amazon: Relatively friendly to new sellers. Store levels do not affect product strength or sales volume, there are no distinctions between store levels, and the focus is on product quality.

eBay: Has relatively high product quality requirements and emphasizes price. When product quality is equal, a lower price provides a greater advantage. The platform has strict rules and high requirements for timeliness.

Wish: Orders come in relatively quickly, extensive operational skills are not required, and uploading products is relatively simple, making it easy to get started. The account registration approval rate is low, and new sellers need to pay a registration fee of 2000 US dollars; the platform has a relatively low average order value, requiring sellers to upload a large number of SKUs.

AliExpress: Mainly targets Russia, Brazil, Turkey, and Eastern Europe, with operations similar to Taobao. Entry costs are high, customers are mainly in the mid- to low-end segments, and average order value is low.

3. Shipping Selection

When selecting shipping services, you need to analyze both shipping costs and delivery times. In terms of peak and off-peak seasons, some sellers use delivery speed as their criterion for selecting shipping services during peak seasons.

During the off-peak season, they use price as their criterion for selecting shipping services. This approach is not particularly reasonable; you still need to consider both shipping costs and delivery times.

From a platform perspective, if you sell on Amazon, consider whether to use FBA; if you sell on eBay, eBay's requirements for timelinessHow to Analyze Competitors on AliExpressare relatively strict, and consider whether shipping to some small countries should be disabled; if you sell on AliExpress, the platform's requirements for timeliness are not strict, so calculating shipping costs is key; if you sell on Wish, Wish places considerable importance on shipping tracking numbers and timeliness.

Additional Information:

Things to Keep in Mind When Entering Cross-Border E-Commerce:

1. Product selection is the issue. When operating a cross-border e-commerce business without holding inventory, you can initially only generate profits by listing a broad range of products. Later, identify promising products among those listings and shift to a curated product strategy. As the saying goes, cross-border e-commerce operations depend seven parts on product selection and three parts on operations. If you select the wrong products, your market is effectively of no use. Product selection is the core task in running a store well.

2. Do not sell infringing products. Before listing a product, check whether any patents have been registered for it, and list it only after ensuring there is no risk.

[AliExpress] Opening a New Store: Operating Strategies for the First 3 Months

When opening a new AliExpress store, operations during the first three months determine how far the store can develop in the future. Many sellers focus only on listing products during those first three months. Listing products is not wrong, but other operational tasks also need to be handled appropriately based on the products, the store, and the seller's own circumstances.

I. Weeks One to Four

1. From the Start Through the First Week

1) Prepare store documentation

a. Review and select the category you want to operate in, and prepare the documentation needed before joining the platform;

c. Register an account and complete business verification

d. Prepare the business license and a verified corporate Alipay account or the legal representative's Alipay account;

e. Submit category entry qualifications for review;

f. Prepare the category security deposit

g. Apply for trademark qualification permissions (not required for most categories; refer to the platform's specific requirements)

2) Decide on the main category to operate in

This can be done in conjunction with the product selection courses shared by AliExpress University

2. Weeks Two to Three

1) Overall market analysis

Go to Business Advisor - Market - Market Overview to analyze recent industry traffic and sales. The aim is to use visitor numbers to identify changes in market demand and the transaction index to identify changes in sales.

2) Product selection

Use the market overview, third-party product selection tools, and third-party platforms.

3) Competitor store analysis

a. What are their main marketing methods? Which products are they focusing on promoting? How have the target items' prices changed over time? Are they driving traffic from outside the platform? ...... Collect information to inform the presentation of product selling points and the creation of main images, selling-point images for product detail pages, product videos, and seller copy.

b. What aspects are highlighted in positive and negative reviews? Sellers need to collect product information accordingly to inform the presentation of product selling points and the creation of main images, selling-point images for product detail pages, product videos, and seller copy.

3. Week Four

1) Become familiar with product operations in the backend

a. Product listing

How should titles be written? How should prices be set? How should product detail pages be written? How should shipping templates be configured?

b. Marketing campaign setup

Coordinate discount campaigns, spend-threshold discounts/item-count promotions, coupon campaigns, interactive campaigns, promo code campaigns, follower marketing campaigns, and affiliate marketing campaigns.

c. Shipping template setup

What shipping routes are available? How are shipping rate breakpoints calculated? How should shipping templates be configured for economy, standard, and express services? Also, make sure you clearly understand the order dispatch process so that when the store receives an order, you immediately know what to do.

2) RuHow to analyze competitors on AliExpressle familiarization

Summary: Become familiar with the backend interface, complete the store's foundational work, and exercise limited flexibility based on a clear understanding of the rules!

II. Weeks Five to Eight

1. Weeks Five to Seven

1) Drive traffic to the store

a. Product testing

Make appropriate use of AliExpress Express, affiliate marketing, in-store promotions, and platform campaigns with low entry requirements. Specifically:

AliExpress Express: How exactly should it be run? How long should tests run? What data should be monitored? Which plans should be used for promotion at which times? What is the total budget? How much should be allocated daily to specific plans and specific products?

Affiliate marketing: What is the category commission rate? What is the commission rate for individual product marketing plans? What is the commission rate for priority promotions? How often should it be adjusted? How should it be optimized?

Promotions: Group-buying campaigns? New buyer offers? Individual product discount campaigns? Spend-threshold discount campaigns? Promo code campaigns?

Also, identify priority products based on industry analysis. Analyze products using accumulated traffic, visitor, and transaction data to further determine which products to prioritize, then focus on optimizing and promoting them.

2) Store design

Determine and implement the store's visual style. Set up the store layout appropriately, including the store banner, navigation bar, image carousel, product display areas, and so on.

2. Week Eight

1) Add new products

2) Monitor and analyze operational data

Do the target products need optimization? What needs to be optimized? How should it be done?

3) Are there anyHow to analyze competitors on AliExpresssuitable campaigns to register for

4) Reference points for driving off-platform traffic

If off-platform resources are available, select high-quality products and match them with influencers for collaborative promotion in the products' main consumer markets. If not, create your own media accounts and manage them regularly.

Summary: Expanding traffic acquisition channels to increase traffic, monitoring and optimizing product data, and launching and optimizing promotions are essential tasks.

III. Weeks Nine to Twelve

After laying the groundwork during the first two months, we will begin more in-depth store operations in the third month, specifically as follows:

1) Basic marketing

a. Use effective promotion through store campaigns, on-platform traffic channels, Zhitongche, platform campaigns, and other methods to increase product exposure and conversion rates, quickly secure orders, drive traffic to the store, and increase store sales. As overall sales revenue increases, maintain the positive review rate and handle after-sales issues professionally.

b. Developing bestsellers

Analyze the products being sold, select products with competitive advantages for optimization, and promote them through Zhitongche, affiliate marketing, product reviews, and other methods to drive traffic, increase product exposure, and improve store rankings.

2) Cross-selling

Implement cross-selling for traffic-driving products and bestsellers to improve sales conversion rates for basic products and high-margin products and increase sales.

3) Data analysis

Track data for key products every week, focusing on impressions, page views, conversion rates, the number of users adding products to their carts, and the number adding products to their favorites. Monitor monthly trends. If any of these metrics suddenly decline, continue recording the data and develop a diagnostic and response plan. Diagnose products every month and promptly optimize underperforming products in the store.

4) Platform campaigns

There are many types of platform campaigns. Analyze and assess which types are suitable for you to participate in. Based on each campaign's characteristics, which products in your store are suitable for submission? Which types of campaigns are more likely to approve your applications? Think these questions through before planning major platform promotional campaigns to further increase sales and brand awareness. (For major promotional campaigns such as 618, 828, and Double 11, preparations should begin at least 2-3 months in advance.)

5) Operational objectives: Provide custoHow to get on AliExpress; analyze competitorsmers with six-month data reports for their stores and develop a sales plan for the next quarter.

Summary: Use multiple methods to drive traffic, leverage a variety of marketing tools, focus operational efforts on key products, and use data analysis for regular optimization.

The above covers what new sellers need to do during the first three months after opening an AliExpress store. Listing new products is necessary, but it is not the entirety of the work. Only by setting monthly and quarterly goals, then planning and executing on schedule, can you become more