Brazilian Retailer Magalu and Shopee Partner to List Full Product Range in Official Store Section

One of Brazil’s largest retailers, Magazine Luiza (Magalu), launched a partnership with Shopee on 10 month 15 day, listing products from its own inventory in Shopee’s official store section. The range includes all products under the Magalu and KaBuM! brands, including home appliances, consumer electronics, furniture, gaming consoles, and computer accessories. All product deliveries will be handled by Magalog, Magalu’s independent logistics operator.

Through this partnership, Magalu can use Shopee’s social commerce services, including livestreaming, short videos, and double-date promotions. Shopee was founded in Singapore in 2015 and has been in Brazil for more than six years. It says that approximately 9000 ten thousand Brazilians visit the platform each month and that 95% of sales come from local sellers.