Vintage Paper Cutter Sells 108 Ten Thousand Yuan on TikTok US, with 98% of Sales Driven by “Satisfying Packaging” Short Videos

According to Chuhai.com, a vintage camera-shaped wrapping paper cutter has recently gone viral on TikTok US. The DHG LIVING US store has sold a total of 6540 units, with GMV reaching 16.08 ten thousand US dollars. Priced at 22 US dollars, it combines a wrapping paper cutter and a tape dispenser in one: inserting the paper, feeding it through, cutting it, pulling off the tape, and sealing the package all happen in one smooth sequence. The set includes 4 rolls of tape and 2 spare blades. Its black-and-red color scheme suits both home and office settings. Over the past 28 days, it collaborated with 478 creators, who published 753 videos. About 98.14% of sales came from shoppable content. One “satisfying paper-cutting” demonstration video surpassed 900 ten thousand views. The comment “As I’ve gotten older, little gadgets like this really speak to me” received 3.2 ten thousand likes, turning a packaging pain point into a relaxing visual. The same product also sells more than 5000 units per month on Amazon. For cross-border sellers, the highlight is not the wrapping paper itself, but how, during the holiday season, a tedious “cutting + sealing” process is transformed into a visual tool experience. Growth in the gift-wrapping category is shifting from consumables to complementary tools.