Yandex Direct Advertising Platform Gradually Restored; Some Features Remain Restricted

On the 10 of the month, 16 reported that the Yandex Direct advertising platform is gradually being restored: users can now view settings for various campaign types, start and pause campaigns, manage financial settings (including weekly budget limits, top-ups, automatic payments/overdrafts/deferred payments), and access statistics and Report Wizard. However, conversion data is still incomplete. Attribution of clicks and conversions on 10 11 is inaccurate; only the “last click” model can correctly link them. It is still not possible to create new campaigns, edit campaigns, or register new accounts. The API and Direct Commander are suspended. Sellers operating on the Russian market should check attribution methodology and feature availability before running ads.